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Menzies CEO cleared for TikTok

Juliet Thomson

Chief People Officer

27/09/25

Why Menzies Aviation is taking off on TikTok, with The Airport Guy

At Menzies Aviation, our people are at the heart of everything we do. At more than 350 airports in 65 countries, our teams keep the world moving every day. To continue attracting and inspiring the next generation of aviation talent, we’re launching our official TikTok channel, led by our CEO, Philipp Joeinig, and joined by aviation influencer Mohammad Taher, better known as Mo T – The Airport Guy.

The aviation industry faces a well-documented skills gap. With an ageing workforce and growing demand for skilled professionals worldwide, inspiring younger generations has never been more important. At the same time, TikTok has become the fifth-largest social platform, with over 1.9 billion users – two-thirds of them under 35. It’s where the next wave of aviation professionals already are.

Unlike traditional recruitment channels, TikTok reaches beyond active job seekers. It allows us to build an emotional connection with people who might not yet be looking for their next role but are curious about the industry. Short-form video lets us showcase the teamwork, opportunities, and energy at Menzies in a way that feels authentic, human, and inspiring.

This launch is about more than joining a social trend. It’s about addressing a real industry challenge and shaping the future of aviation talent. By embracing TikTok, we can showcase career opportunities, connect with younger audiences, and shine a spotlight on the passion and pride of the people who make Menzies Aviation unique.

Real people. Real stories. Real opportunities.

The first videos are live! Follow us today.

Juliet Thomson

Chief People Officer

Juliet Thomson serves as Chief People Officer at Menzies Aviation. Driven by a commitment to building and maintaining a diverse and inclusive culture where all employees can thrive, Juliet oversees all aspects of HR and the company’s people agenda. Juliet joined Menzies Aviation in 2014 in the role of Legal Counsel and has held several roles including VP Employee Relations & Compliance and EVP People. A qualified employment lawyer, Juliet formerly worked for law firms Pinsent Masons LLP and McGrigors LLP advising a wide variety of corporate clients on all aspects of HR and employment law.