Rebranding roll-out begins in Dallas, Chicago and Orlando
Prior to the Americas General Manager meeting earlier this week, the team in Dallas Fort Worth took the opportunity to rebrand Diplomacy House; Menzies Aviation’s newly-opened regional headquarters. In anticipation of their arrival, the team unveiled the new ASIG logo on the entrance doors, alongside the Menzies Aviation brand mark.
Meanwhile, Chicago O’ Hare International Airport (ORD) and Orlando Melbourne International Airport (MLB) have become the first locations in the Americas to see the Menzies Aviation branding on their vehicles and equipment.
Chris Dohne, Integration Manager, Communications and Brand, said: “This rebranding programme was planned to coincide with the arrival of ASIG in our business, and it’s great to finally see the ASIG brand alongside our own refreshed look as the integration process continues.
“Menzies Aviation will roll this programme out across the network so that the way we look matches our mission: to deliver Excellence, from Touchdown to Takeoff.”